Why Smart Companies Are Still Investing in EXPO in 2026

5/13/2026

The companies staying competitive right now aren’t standing still.

They’re investing in:

stronger teams
smarter operations
better systems
new ideas
and practical solutions that improve profitability

That’s why EXPO continues to matter, not just as a tradeshow, but as a place where the industry comes together to share ideas, discover solutions, and learn what’s working

What Teams Bring Back From EXPO

Real Industry Perspective

“There has not been one year since I have been involved in TNLA that my company did not make money by finding new sources for products at the EXPO. TNLA has provided frontline low-cost training to our employees so they can better answer and provide solutions to our customers’ problems.”
— Sam Weger, TMCNP, TNLA member and retired Calloway’s Nursery executive

Why Companies Attend EXPO

Smart companies come to EXPO to:

Improve operations
Learn smarter water strategies
Strengthen teams
Build industry relationships
Protect profitability
Discover products and technology

Because sometimes one idea can improve an entire season

Why Face-to-Face Still Matters

This industry has always been relationship-driven.
EXPO gives attendees the opportunity to:

see products firsthand
ask questions directly
learn from peers
reconnect with the industry
and return with fresh perspective

Sometimes the most valuable conversations happen outside the classroom.

Bottom Line

The companies adapting fastest are usually the ones:

staying connected
investing in people
learning faster
and exploring new ideas before their competitors do

Because sometimes one good idea is worth far more than the cost of attending.

Questions?

For Exhibitor questions, please contact [email protected] or call 512-579-3864.
For Registration questions, please call 512-280-5182 ext 3876 or email [email protected].

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Workforce Development April 2026 Updates

4/30/2026

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Now Accepting Applications: Student Social Media Ambassador for EXPO 2026

4/16/2026

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TNLA is now accepting applications for 1–2 Student Social Media Ambassadors to help capture the experience at Nursery/Landscape EXPO 2026.

What Is EXPO?

Nursery/Landscape EXPO is one of the largest events in the country for professionals in landscaping, plant production, garden centers, and outdoor spaces. It brings together businesses from across the industry to connect, learn, and grow.

About the Opportunity

This role is designed for students who are interested in marketing, communications, or content creation and want real-world experience in a live event setting.

Selected students will help capture EXPO in real time through:

Photos
Short-form video
Interviews with attendees and exhibitors
Behind-the-scenes content from the show floor

Why Apply?

This is more than just a volunteer opportunity, it’s a chance to:

Build a professional portfolio
Gain hands-on experience at a large-scale event
Network with industry professionals
See how marketing and content come to life in a real environment

Who Should Apply

This opportunity is a great fit for students who are:

Studying marketing, communications, media, or related fields
Interested in social media, content creation, or storytelling
Comfortable capturing video and photos
Reliable, professional, and eager to learn

You don’t need to be an expert, just ready to show up and be part of the experience.

Event Details

📍 San Antonio, Texas
📅 August 11–13, 2026

nurserylandscapeexpo.org

How to Apply

Applications are now open.
👉 Apply here:
https://forms.cloud.microsoft/Pages/ResponsePage.aspx?id=dfuMZY3U6Ei5zBYgTvHoXzQYAbjbsBpCqTURSaWKJoRUM1lOTlVRNzRLVDYxR0ZLV0NRSU9JSlJJNy4u

Know Someone Who Would Be a Good Fit?

We encourage members, employers, and educators to share this opportunity with students who may be interested.

Questions?

Contact Kim Cabrera, TNLA Marketing Manager
[email protected]

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Why Smart Companies Are Still Investing in EXPO in 2026

What Teams Bring Back From EXPO

Real Industry Perspective

Why Companies Attend EXPO

Why Face-to-Face Still Matters

Bottom Line

Questions?

Workforce Development April 2026 Updates

Now Accepting Applications: Student Social Media Ambassador for EXPO 2026

What Is EXPO?

About the Opportunity

Why Apply?

Who Should Apply

Event Details

How to Apply

Know Someone Who Would Be a Good Fit?

Questions?

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