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How the Right Connection Can Help You Solve Problems Faster When people think about attending a tradeshow, they often focus on the education sessions, exhibits, or products on the show floor. Those things matter. But ask long-time industry professionals why they keep coming back to Nursery/Landscape EXPO, and you’ll often hear a different answer: The people For Billy Long, Past TNLA Chair and longtime industry leader, the value of EXPO comes down to relationships.
In an industry where businesses are working through labor challenges, supplier changes, rising costs, and day-to-day problem-solving, having the right people to call can make a real difference. Sometimes the answer isn’t found online. Sometimes it’s found in a conversation. Why It Matters The right connection can help you:
As Billy puts it: That is one of the reasons EXPO continues to matter. More Than Information. It’s Access. Information is easy to find. What is harder to find is context.
"The value isn’t just attending. The value is knowing who to call when you need help" The relationships built at EXPO often continue long after the show ends. Why Industry Professionals Keep Coming Back
As more growers focus on serving large retailers and national accounts, independent businesses often have to work harder to find unique products, new suppliers, and trusted partners. That’s one reason Mark continues to invest in EXPO. 
"We have probably increased our business with new growers, liner companies, and suppliers by about 80%" And while products and trends may change over time, one thing has not. As Mark puts it: “I go there to meet my people.” Simple. But powerful. Because business is still built on relationships. Join the Conversation The education, exhibits, and events are important parts of EXPO. But some of the most valuable takeaways may come from a conversation you didn’t expect to have.
Join us August 11–13 in San Antonio and discover the value of one conversation. Make plans to join us for the TNLA Annual Business Meeting during EXPO! At this important gathering, you’ll:
Can't make it?We'll be LIVE STREAMING the event on our Nursery/Landscape EXPO Facebook page. Make sure you follow us for live updates on the tradeshow floor! Need to register for Expo?For Exhibitor questions, please contact [email protected] or call 512-579-3864. For Registration questions, please call 512-280-5182 ext 3876 or email [email protected].  The green industry has always been relationship-driven. Even with emails, online ordering, and virtual meetings, there’s still value in shaking someone’s hand, walking the tradeshow floor together, and having conversations face-to-face. That’s one reason EXPO continues to matter year after year. Not just because of products or education, but because it creates space for the kinds of conversations that happen differently in person.  Real Industry PerspectiveMore Than The Tradeshow FloorSome of the most valuable moments at EXPO happen:
That kind of connection still matters. Bottom LineIn a relationship-driven industry, face-to-face interaction still plays an important role. Sometimes one conversation, one introduction, or one shared perspective can stay with you long after EXPO ends. That’s why so many people continue making EXPO part of their year.
The companies staying competitive right now aren’t standing still. They’re investing in:
What Teams Bring Back From EXPO  Real Industry Perspective
Bottom Line The companies adapting fastest are usually the ones:
Questions?For Exhibitor questions, please contact [email protected] or call 512-579-3864.
For Registration questions, please call 512-280-5182 ext 3876 or email [email protected].
How to View This Update:
Click the + button to zoom in. If part of the page is cut off, click on the page and slide it left or right to see more. On a phone or tablet, use two fingers to zoom in and move around the page. Any links you see are clickable. For the best view, click the full screen icon (⛶) in the bottom right. Want a copy? Click the download button to save it. (to the left of the magnifying glass)  TNLA is now accepting applications for 1–2 Student Social Media Ambassadors to help capture the experience at Nursery/Landscape EXPO 2026. What Is EXPO? Nursery/Landscape EXPO is one of the largest events in the country for professionals in landscaping, plant production, garden centers, and outdoor spaces. It brings together businesses from across the industry to connect, learn, and grow. About the Opportunity This role is designed for students who are interested in marketing, communications, or content creation and want real-world experience in a live event setting. Selected students will help capture EXPO in real time through:
Why Apply? This is more than just a volunteer opportunity, it’s a chance to:
Who Should Apply This opportunity is a great fit for students who are:
Event Details📍 San Antonio, Texas 📅 August 11–13, 2026 nurserylandscapeexpo.org How to Apply Applications are now open. 👉 Apply here: https://forms.cloud.microsoft/Pages/ResponsePage.aspx?id=dfuMZY3U6Ei5zBYgTvHoXzQYAbjbsBpCqTURSaWKJoRUM1lOTlVRNzRLVDYxR0ZLV0NRSU9JSlJJNy4u Know Someone Who Would Be a Good Fit? We encourage members, employers, and educators to share this opportunity with students who may be interested. Questions? |
AuthorKim Cabrera, TNLA Marketing Manager Archives
June 2026
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