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Each year, the Lone Star Hort Forum brings together leaders from across the Texas green industry to step away from day-to-day demands and focus on what matters most: people, leadership, and the future of our businesses. This year’s Forum did exactly that — through honest conversations, practical learning, and moments that reminded us why this community matters. Day One: Grounded Perspectives and Practical TakeawaysDay One focused on real-world challenges and tools leaders can take back to their teams right away  We kicked off Day One with a familiar and trusted voice. Charlie Hall, a long-time Lone Star Hort Forum contributor, returned with his annual economic forecast — helping attendees better understand where the industry stands and how to plan for the year ahead with clarity and realism. From there, the day moved into sessions that resonated deeply with attendees because they addressed real challenges leaders are navigating right now:
A Special Highlight: Women in Horticulture One of the most impactful conversations of Day One took place during the Women in Horticulture session, which focused on how internal triggers affect leadership, communication, and workplace dynamics. The session explored a simple but powerful concept: our thoughts influence our feelings, which influence our actions — and ultimately our results. Attendees walked away with practical strategies to:
It was a thoughtful conversation that extended well beyond the room and reinforced the importance of self-awareness in leadership at every level. Live Podcast Recordings — Now Available Throughout the day, several live podcast conversations were recorded on-site and are now available to listen to at no cost:
Day Two: Celebrating Excellence and Learning From Each OtherDay Two began with the TNLA Awards Festival, where the community came together to recognize peers, celebrate excellence, and honor those who have helped move the industry forward. Honorary Lifetime Membership Award Winners: This year’s Festival carried special meaning as we honored Jim Reaves, a former TNLA staff member who passed away in August. Jim was posthumously awarded an Honorary Lifetime Membership, recognizing his lasting contributions and the impact he made on the Association and the people within it. Young Leader Award Winner- Dylan Cantu, TMCNP of Calloway's Nursery What Was New This Year Several award programs introduced meaningful updates in 2026: Texas Garden Retailers Awards (TGRA)This year marked the introduction of a secret shopper component, adding a new layer of insight and accountability to the judging process and reinforcing the importance of customer experience at every touchpoint. View all TGRA award winners HERE Texas Excellence in Landscaping Awards (TEIL) The TEIL program continued to evolve, with judges noting a strong field of submissions that showcased:
View all TEIL award winners HERE Summit Award Winner- Austin Wood Recycling / Texas Native ARP Award Winner- C. Scott Evans TMCNP, TCLP of Rancho Encino, FEWA & Native Jump Start Industry & Emerge Tours In the afternoon, attendees headed out on the Industry Tour and the Emerge Tours. These tours offered behind-the-scenes looks at real operations and real conversations, the kind that don’t happen in a classroom. Discussions on the bus, on-site, and face-to-face allowed participants to learn directly from peers about how they’re solving challenges and running successful businesses. A sincere thank you to our tour stop hosts for opening your doors and sharing your time and insight with our members. Day Three: Investing in Leadership and the Future The Forum concluded with the graduation of TNLA Leadership Bootcamp Class V, a milestone that represents months of learning, reflection, and personal growth.  Leadership Bootcamp is about more than professional development, it’s about building self-aware, confident leaders who are prepared to guide teams, navigate change, and contribute meaningfully to the industry. We are proud of this class and grateful for the perspective and energy they bring to the Texas green industry. The Forum closed with a forward-looking keynote, “Smarter, Faster, Stronger: How AI Can Future-Proof Your Nursery & Landscape Business,” reinforcing the importance of adaptability, curiosity, and thoughtful adoption of new tools. Why Lone Star Hort Forum Still Matters Lone Star Hort Forum isn’t about checking a box or attending another event. It’s about creating space — space to listen, reflect, learn from peers, and reconnect with why we do this work. Seeing the community show up for one another — in conversations, in recognition, and in shared experiences — is always why we do what we do. Thank you to everyone who joined us and helped make Lone Star Hort Forum 2026 meaningful. Special thanks to all our wonderful sponsors 
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Spring is in full swing, and we know it’s one of your busiest times of year. Whether you’re in the greenhouse, out on job sites, or managing a team—you’ve got a lot going on. That’s why we’ve pulled together everything TNLA has going on this month, all in one place, so you don’t miss a beat.
Regional Meetings: Connect with Your Local Green Industry Community Region I Meeting – Support the Future of Horticulture Join us for an evening at Palo Alto Community College as we spotlight the Horticulture Program and kick off the student competition season. April 8, 2025 Tour at 5:00 PM | Meeting 6:00–8:00 PM Palo Alto Community College – Art Room 101 Free to attend + Free parking | Dinner provided RSVP by April 7 to: [email protected] Region III Spring Meeting – Tour & Annual Business Meeting Tour the beautiful Purtis Creek Farm and enjoy great conversation and dinner with fellow members. May 15, 2025 4:30 PM – 8:00 PM Purtis Creek Farm – Eustace, TX Free to attend + Free parking | Dinner provided RSVP by May 9 to: [email protected] Speaker: TBD TNLA Green Report Podcast: Industry Voices You Need to Hear Just Released: Season 4, Episode 4: “Cultivating the Future” with Dr. Andrew King Go behind the scenes of the Texas Superstar® Trials and hear what makes a plant a true standout in Texas landscapes. Posted March 31 Listen now: Episode 4 on Podbean Coming April 9: Season 4, Episode 5: “Rooted in Quality” with Savanna Taylor Thornton Get an insider’s look at the 2025 season from Lone Star Trees, plus industry insights on tariffs, labor, and advocacy. Listen here: greenreport.podbean.com Free Webinar: Reaching Families & Educators Through Nature Unlocking New Customer Opportunities Through Early Childhood Connections Presented by Texas A&M AgriLife Extension’s Dr. Jodi Nerren and Anna Raumaker. Thursday, April 24, 2025 1:30 PM Zoom Register: Click here to register Learn how to connect with families and educators by highlighting the benefits of nature in child development—and turn them into loyal green industry customers. Nursery/Landscape Expo 2025 Registration is LIVE! Get ready for Nursery/Landscape Expo 2025, happening August 5–7. Register early and lock in discounted rates by July 18! Booths selling fast!! Mobile App launching soon, be on the look out for updates. Here's a few sneak peek session titles:
Coming end of April: Spring Issue of TNLA Working for You Magazine Our Spring 2025 issue of TNLA Working For You goes live in late April, and you won’t want to miss it! This issue celebrates our award winners honored at the Lone Star Hort Forum, digs into real-time compliance guidance on immigration, features exclusive stories from WTAMU, and offers practical insights into landscape marketing, pest management, and more. Whether you're looking to be inspired, stay compliant, or gain an edge in today’s competitive landscape, this issue has something for everyone in the green industry. Keep an eye on your inbox—we’ll let you know as soon as it’s live. Coming in May: “Embrace Your Space” Campaign Launch! We’re excited to launch our "Embrace Your Space" campaign this May—a free marketing toolkit to help your business promote spring planting and boost customer engagement. Get ready for downloadable social graphics, fliers, and easy-to-use content you can put to work right away. We know this season can be intense—but we’re here to make it easier. From advocacy to events to marketing tools, TNLA has your back. Here’s to a strong spring season! 1. The Power of Collaboration The forum showcased the immense value of collaboration. Attendees had the chance to connect with peers, sponsors, and exhibitors while engaging in meaningful discussions about industry challenges and opportunities. Seeing online collaborators come together in person was a testament to the strength of the TNLA community and its commitment to shared success.  2. Celebrating Industry Leadership and Innovation This year’s event featured a special moment with the graduation of the Leadership Bootcamp Class, a program spearheaded by the TNLA Foundation. This initiative highlights TNLA's dedication to cultivating future leaders who will shape the Texas green industry. The ceremony inspired all attendees and reinforced the importance of investing in professional growth.  3. Celebrating Excellence at the Awards Festival The hard work of our presenters and planning team truly paid off during the Awards Festival, which was a standout moment of the event. Recognizing the achievements of individuals and businesses in the industry reminded us all why we’re passionate about horticulture. It was inspiring to see the pride and enthusiasm from award recipients and attendees alike.  4. Exploring the Industry Through Tours The Forum also included exclusive industry tours, offering attendees a firsthand look at innovative practices and operations within the green industry & beyond. These tours provided a unique opportunity to see cutting-edge techniques in action, network with industry leaders, and gain insights to bring back to their businesses. Attendees consistently praised the tours for their practical value and the inspiration they provided  5. Trends and Insights for the Future The forum featured impactful sessions and panels that explored key trends and insights shaping the future of horticulture, including sustainable practices, workforce challenges, and innovative technologies. These sessions provided attendees with actionable takeaways to implement in their businesses, helping them stay ahead in a rapidly evolving industry. The collaborative discussions and diverse perspectives showcased the strength and expertise of the TNLA community.  Resources
The Lone Star Hort Forum also included a live podcast recording of the TNLA Green Report Podcast, Season 4, Episode 3, titled "Navigating the Texas Green Industry's H-2A and H-2B Immigration Work Program." Moderated by Curtis Smith (TNLA) and featuring expert panelists Devin Guinn and Antonio Vergara, the session covered: Challenges and opportunities with H-2A and H-2B work programs. Practical advice for navigating regulations and securing reliable labor. Sponsored by Forward.us, the podcast is a must-listen for professionals seeking workforce sustainability solutions. Listen to the Podcast: 👉 Full Episode HERE The closing keynote, "Decision FAIL: Top Business Decision Making Mistakes (and How Smart Leaders Avoid Them)," by Brett Hoogeveen of BetterCulture, captivated attendees. Brett shared actionable strategies like the "360 Rule" and "Pre-Mortem" exercises, offering practical tools for improving decision-making and avoiding common pitfalls in leadership. You can download his slide deck HERE Looking Ahead The Lone Star Hort Forum 2025 was a celebration of learning, collaboration, and inspiration. From the TNLA Foundation’s leadership initiatives to the keynote, industry tours, and networking opportunities, the event reinforced the importance of working together to advance the green industry. We’re grateful to everyone who attended, presented, and supported this year’s Lone Star Hort Forum. Your participation drives the success of our community, and we can’t wait to see how these experiences shape the future. What was your favorite moment from the forum? Share your thoughts in the comments below or reach out to us—we’d love to hear from you! |
AuthorTNLA Staff Archives
October 2026
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