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Stay updated on member events and news that impact the TNLA community. In addition, check out our Green Matters Weekly Newsletter for industry news |
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Protecting Our Industry Starts Before Decisions Are Made
It happens through relationships, education, and ongoing conversations with the leaders making decisions that impact our businesses, employees, and communities. That's why TNLA PAC exists. Why Advocacy Matters Every day, decisions are being made at the state and local levels that affect the future of our industry. Some involve water infrastructure and conservation policies. Others impact workforce development, business regulations, transportation, land use, or the tools and resources our members rely on to operate successfully. The reality is simple: If our industry isn't part of those conversations, someone else will be. TNLA PAC helps ensure the green industry has a voice in those discussions and the opportunity to build relationships with decision-makers before important decisions are made. Our Industry Has a Story Worth Telling Texas' nursery and landscape industry contributes far more than beautiful landscapes. Our members create jobs, support local economies, improve communities, conserve natural resources, and help make Texas a better place to live and work. But many policymakers have never operated a nursery, managed a landscape company, installed irrigation systems, or experienced the challenges of running a green industry business. They don't automatically understand:
That understanding happens through education and relationships. And those relationships don't happen overnight. Building Relationships Before They're Needed One of the biggest misconceptions about advocacy is that it only happens when there's a problem. In reality, the most effective advocacy often happens before members ever hear about an issue.
These conversations happen because our industry invests in building relationships before they're needed. Advocacy Creates Real Results Strong advocacy doesn't happen by accident. It happens because industry professionals choose to invest their time, energy, and resources in ensuring the green industry has a seat at the table. Those efforts have helped TNLA:
That's the value of being proactive. Investing in the Future As we look toward the 2027 legislative session, the need for strong advocacy remains as important as ever. Water availability, workforce development, regulatory pressures, and industry education will continue to shape the future of Texas' green industry. The relationships we build today help shape the conversations we'll have tomorrow. That's why TNLA PAC matters. It's not simply about supporting a political action committee. It's about helping ensure our industry has a voice, a seat at the table, and an opportunity to help shape decisions that affect our future. Help Strengthen Our Voice If your business has benefited from a stronger voice for the green industry, consider supporting TNLA PAC. Your investment helps build relationships, strengthen advocacy efforts, and ensure our industry remains engaged in the conversations that matter most. Together, we can continue building a stronger future for Texas' green industry. TNLA PAC supports state candidates who understand and advocate for Texas' green industry. Political contributions to TNLA PAC must be made from personal funds
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Last week, TNLA traveled to Washington, D.C. alongside members of Texas’ green industry for the annual H-2B Fly-In. During the trip, TNLA members met directly with Congressional offices to discuss workforce challenges impacting green industry businesses across Texas. The conversations focused heavily on the seasonal H-2B VISA program. For many green industry businesses, these workers help keep projects on schedule during peak seasons while also supporting year-round American jobs within their companies. Why This Matters to Texas’ Green Industry Texas’ green industry continues to face significant workforce shortages, particularly during high-demand periods in the spring and summer. During our meetings in Washington, TNLA members had the opportunity to speak directly with Congressional staff about how these workforce challenges affect their businesses on a day-to-day basis. Members shared personal stories about trying to keep crews staffed during peak project seasons, balancing growing customer demand, and managing the uncertainty that comes with not knowing whether seasonal workers will arrive on time. Some discussed the pressure of meeting timelines for government and commercial contracts, while others explained how workforce shortages impact long-term business planning and growth. Several members also highlighted that dependable seasonal labor helps create opportunities for year-round American employees by allowing businesses to expand operations, invest in training, and move workers into higher-skilled positions over time.  One of the most impactful aspects of the trip was ensuring policymakers heard directly from employers experiencing these challenges firsthand. What Was Discussed in Washington A major focus of this year’s advocacy effort was support for the proposed “Certified Seasonal Employer” language currently being discussed in federal appropriations negotiations. The Certified Seasonal Employer proposal is designed to reward businesses that have consistently followed the rules and responsibly used the H-2B program over multiple years. Under the proposal, employers that have received H-2B labor certifications for the past five years would be allowed to maintain access to the highest number of seasonal workers they were previously certified for without those workers counting against the annual H-2B cap. One way to think about it is this: businesses that have proven year after year they are compliant, dependable, and operating legally would no longer have to “re-enter the lottery” every season just to maintain the same workforce levels they have historically relied upon. Currently, the H-2B program has an annual visa cap of 66,000 per fiscal year that has not been updated in decades despite major economic growth and increased workforce demand. The proposed language would reward long-time, compliant employers (certified for the last five years) instead of forcing them to compete under the same uncertainty each season. These workers would not be included in the cap. Where the Language StandsThe Certified Seasonal Employer language is currently being discussed as part of the Fiscal Year 2027 Department of Homeland Security (DHS) Appropriations process in Congress. Rather than moving as a standalone immigration bill, the proposal is being pursued through the federal appropriations process because Congress frequently uses annual funding legislation to address operational H-2B issues and cap relief measures. In this case, industry groups are advocating for the language to be included in the baseline DHS Appropriations bill because DHS oversees key parts of the H-2B program, including visa allocation and administration. The proposal has already gained significant attention in Washington. According to industry briefings shared during the fly-in, the White House previously supported inclusion of the Certified Seasonal Employer language during earlier federal funding negotiations, and advocates are continuing to push for its inclusion in the final FY27 DHS funding package. This means the current focus is on educating Congressional offices, appropriations staff, and committee leadership about why workforce certainty is critical for seasonal employers and why long-time, compliant businesses should receive more predictability within the H-2B process. For TNLA members, the issue is not simply about increasing workforce numbers; it is about creating a more stable and predictable system that allows responsible employers to better plan projects, retain year-round employees, and continue supporting Texas’ growing economy. What Success Looks Like For TNLA members, success would mean:
TNLA appreciates the members who traveled to Washington to ensure the voice of Texas’ green industry was represented on Capitol Hill. Contact TNLA’s Legislative & Regulatory Affairs Team
How to View This Update:
Click the + button to zoom in. If part of the page is cut off, click on the page and slide it left or right to see more. On a phone or tablet, use two fingers to zoom in and move around the page. Any links you see are clickable. For the best view, click the full screen icon (⛶) in the bottom right. Want a copy? Click the download button to save it. (to the left of the magnifying glass) The Texas Nursery & Landscape Association (TNLA) was proud to host two premier student competitions—the Landscape Challenge and the Nursery/Landscape Plant ID Competition—at this year’s San Antonio Stock Show & Rodeo. Students from across Texas traveled to compete, bringing their knowledge, technical skill, and passion for horticulture to one of the state’s most celebrated stages. Beyond competitions, these events represent TNLA’s commitment to workforce development in the Texas Green Industry—creating meaningful pathways for students to turn their education into lasting careers. The Landscape Challenge The Landscape Challenge highlights teamwork, creativity, and technical expertise. Competing teams demonstrated excellence in landscape design and installation, applying classroom learning in a hands-on, real-world environment. The winning team earned a $20,000 scholarship, an investment in their continued education and in the future leaders of our industry. The Nursery/Landscape Plant ID Competition The Nursery/Landscape Plant ID Competition tested individual knowledge and precision at the highest level. Competitors completed:
The top individual was awarded a $10,000 scholarship, recognizing exceptional mastery across multiple areas of horticulture. Investing in the Future of the Industry What stood out most was the caliber of the students. They arrived prepared, focused, and ready to perform. Their dedication reflects the strength of horticulture education programs throughout Texas and reinforces why workforce development efforts matter. By providing these real-world competition experiences and direct exposure to industry professionals, TNLA is helping cultivate the next generation of growers, landscape professionals, business owners, and innovators. When students see opportunity in the Texas Green Industry—and step confidently into it—that’s the true measure of success. Thank you to Our SupportersThese competitions would not be possible without our dedicated judges: Cate Norris, Jim Irby, Levi Gholson, Bobby Eichholz, and Jacob Clark.
We also extend our sincere appreciation to our event sponsors—Landmark Nurseries, Inc., Denali, and Billy Long Enterprises—for their generous support and commitment to strengthening the future workforce of the Texas Green Industry. Together, we are not just hosting competitions—we are growing the future. Each year, the Lone Star Hort Forum brings together leaders from across the Texas green industry to step away from day-to-day demands and focus on what matters most: people, leadership, and the future of our businesses. This year’s Forum did exactly that — through honest conversations, practical learning, and moments that reminded us why this community matters. Day One: Grounded Perspectives and Practical TakeawaysDay One focused on real-world challenges and tools leaders can take back to their teams right away  We kicked off Day One with a familiar and trusted voice. Charlie Hall, a long-time Lone Star Hort Forum contributor, returned with his annual economic forecast — helping attendees better understand where the industry stands and how to plan for the year ahead with clarity and realism. From there, the day moved into sessions that resonated deeply with attendees because they addressed real challenges leaders are navigating right now:
A Special Highlight: Women in Horticulture One of the most impactful conversations of Day One took place during the Women in Horticulture session, which focused on how internal triggers affect leadership, communication, and workplace dynamics. The session explored a simple but powerful concept: our thoughts influence our feelings, which influence our actions — and ultimately our results. Attendees walked away with practical strategies to:
It was a thoughtful conversation that extended well beyond the room and reinforced the importance of self-awareness in leadership at every level. Live Podcast Recordings — Now Available Throughout the day, several live podcast conversations were recorded on-site and are now available to listen to at no cost:
Day Two: Celebrating Excellence and Learning From Each OtherDay Two began with the TNLA Awards Festival, where the community came together to recognize peers, celebrate excellence, and honor those who have helped move the industry forward. Honorary Lifetime Membership Award Winners: This year’s Festival carried special meaning as we honored Jim Reaves, a former TNLA staff member who passed away in August. Jim was posthumously awarded an Honorary Lifetime Membership, recognizing his lasting contributions and the impact he made on the Association and the people within it. Young Leader Award Winner- Dylan Cantu, TMCNP of Calloway's Nursery What Was New This Year Several award programs introduced meaningful updates in 2026: Texas Garden Retailers Awards (TGRA)This year marked the introduction of a secret shopper component, adding a new layer of insight and accountability to the judging process and reinforcing the importance of customer experience at every touchpoint. View all TGRA award winners HERE Texas Excellence in Landscaping Awards (TEIL) The TEIL program continued to evolve, with judges noting a strong field of submissions that showcased:
View all TEIL award winners HERE Summit Award Winner- Austin Wood Recycling / Texas Native ARP Award Winner- C. Scott Evans TMCNP, TCLP of Rancho Encino, FEWA & Native Jump Start Industry & Emerge Tours In the afternoon, attendees headed out on the Industry Tour and the Emerge Tours. These tours offered behind-the-scenes looks at real operations and real conversations, the kind that don’t happen in a classroom. Discussions on the bus, on-site, and face-to-face allowed participants to learn directly from peers about how they’re solving challenges and running successful businesses. A sincere thank you to our tour stop hosts for opening your doors and sharing your time and insight with our members. Day Three: Investing in Leadership and the Future The Forum concluded with the graduation of TNLA Leadership Bootcamp Class V, a milestone that represents months of learning, reflection, and personal growth.  Leadership Bootcamp is about more than professional development, it’s about building self-aware, confident leaders who are prepared to guide teams, navigate change, and contribute meaningfully to the industry. We are proud of this class and grateful for the perspective and energy they bring to the Texas green industry. The Forum closed with a forward-looking keynote, “Smarter, Faster, Stronger: How AI Can Future-Proof Your Nursery & Landscape Business,” reinforcing the importance of adaptability, curiosity, and thoughtful adoption of new tools. Why Lone Star Hort Forum Still Matters Lone Star Hort Forum isn’t about checking a box or attending another event. It’s about creating space — space to listen, reflect, learn from peers, and reconnect with why we do this work. Seeing the community show up for one another — in conversations, in recognition, and in shared experiences — is always why we do what we do. Thank you to everyone who joined us and helped make Lone Star Hort Forum 2026 meaningful. Special thanks to all our wonderful sponsors  On December 31, the U.S. Departments of Labor and Homeland Security announced plans to make 35,000 additional H-2B visas available for fiscal year 2026, on top of the 66,000 visas already authorized by Congress each year. The agencies have indicated these supplemental visas will be released through a temporary final rule, with details expected in the coming weeks.
This is welcome news for seasonal employers, but it’s important for TNLA members to understand both what this announcement does and does not address. The Administration confirmed it will use its congressionally granted authority for FY 2026 to release the 35,000 supplemental visas. That number is significantly lower than in recent years, representing roughly a 50 percent reduction compared to the supplemental visas made available in fiscal years 2023 through 2025. The Administration has also indicated that these visas will be targeted toward what it considers critical infrastructure sectors, including forestry, hospitality, tourism, transportation, manufacturing, and related industries. Many green industry businesses could fall within or support these sectors, but the exact eligibility requirements, filing timelines, and worker restrictions have not yet been released. Those details will come once the temporary final rule is published. Even with this announcement, the H-2B program remains heavily oversubscribed. The first-half cap for fiscal year 2026 was reached on September 12, and the second-half cap is expected to be reached quickly. Without a timely release of the supplemental visas and potentially further action by Congress, many seasonal employers will continue to face workforce shortages that directly affect their ability to operate. As TNLA has outlined in its advocacy efforts, the H-2B program is already costly and highly regulated. Employers must recruit U.S. workers, pay premium wages, secure approvals from multiple federal agencies, and comply with strict program requirements. The workers themselves are temporary and seasonal, and they return home at the end of the season. They are not immigrants. For many businesses, access to H-2B labor is what allows them to meet peak demand, keep year-round American employees working, and avoid turning down work or cutting services. For the green industry, lack of access to H-2B labor often means delayed projects, reduced services, higher costs, and lost contracts. Research shows that each additional H-2B worker supports multiple full-time U.S. jobs, including supervisors, drivers, logistics staff, and administrative employees. When labor shortages persist, businesses are forced to scale back operations, putting American jobs at risk and increasing costs for customers. TNLA continues to press both the Administration and Congress to move quickly. This includes urging the Administration to promptly issue the temporary final rule allocating supplemental visas for FY 2026, encouraging Congress to retain seasonal employer protections in the FY 2026 DHS appropriations process, and continuing to push for longer-term cap relief that provides predictability and stability for responsible employers. We are actively using these points on Capitol Hill and in ongoing conversations with federal agencies to advocate for the full scope of the green industry. As more details become available, TNLA will continue sharing updates and practical guidance so members are prepared to act. Link to press release HERE Contact TNLA’s Legislative & Regulatory Affairs Team Curtis Smith – Director – [email protected] Karan Mehta – Manager – [email protected] At TNLA, leadership development isn’t just a benefit—it’s an investment in the future of Texas’ green industry. Through the TNLA Leadership Bootcamp, presented by the TNLA Foundation, professionals from across the state gain the tools, confidence, and connections needed to lead effectively in today’s evolving business environment. Inside TNLA Leadership Bootcamp Class V – Session III This week, TNLA Leadership Bootcamp Class V gathered in Dallas for their third session, combining in-depth education with real-world learning experiences. The session began with a full-day education program focused on Communication Mastery: Speak, Listen, Influence, led by instructor Dee Maddox. Participants explored how clear communication strengthens teams, improves workplace culture, and drives better business outcomes—skills every leader needs, regardless of role or company size The class also participated in guided tours that connected leadership concepts to real-life operations:
These experiences are a hallmark of the TNLA Leadership Bootcamp—bridging classroom learning with practical application. Celebrate With Us at the Lone Star Hort Forum Class V is now approaching the finish line. Their final session and graduation will take place during the TNLA Lone Star Hort Forum, and all members are encouraged to register and attend to celebrate their achievements and see firsthand the impact of this program.
Why Apply for the TNLA Leadership Bootcamp? Participants leave the program with:
Applications are now open for the next class please reach out to [email protected] for more info or questions Register for the TNLA Lone Star Hort Forum and join us for the Class V graduation: https://www.tnlaonline.org/lone-star-hort-forum.html A special thanks to our Key Contributing Partner
At TNLA, we’re focused on more than the challenges of today — we’re building the workforce of tomorrow. One of the ways we’re doing that is by connecting directly with Texas Education Agency (TEA) Regional Service Centers across the state. Why We’re Doing This Every year, thousands of students participate in agricultural science and Career & Technical Education (CTE) programs, yet many have never considered a career in the green industry. By working directly with TEA regions, TNLA is making sure horticulture, landscaping, and nursery careers are part of the conversation early on — while students are still deciding their futures. These partnerships help teachers connect classroom learning to real-world skills and introduce students to the rewarding, hands-on work our industry offers. What We’ve Been Working OnOver the past several months, TNLA has met with multiple TEA regions to:
Each TEA region supports schools and teachers preparing the next generation of professionals. By collaborating with them, TNLA is ensuring our industry stays visible and accessible to tomorrow’s workforce. What This Means for You This initiative isn’t just about outreach — it’s about opportunity. Our members are the face of the industry, and your participation can make a lasting impact. Here are a few simple ways to get involved: 🌱 Join a Regional Advisory Committee: Share your business perspective and help shape local programs. 🌿 Volunteer for Classroom Visits: Talk to students about your career path and what you love about this work. 🌾 Host a Field Trip: Let students see what goes on behind the scenes at your nursery, landscape operation, or garden center. Let’s Grow the Future Workforce Below, you’ll find a map and contact list for all TEA regions. Reach out to your local region and start the conversation — TNLA is here to support you every step of the way. Together, we’re not just growing plants — we’re growing the future of our industry. 
TNLA is partnering with Texas programs to strengthen our talent pipeline and connect members with tomorrow’s workforce. We’re calling for volunteers to represent TNLA on-site and sponsors who’d like visibility with students, faculty, and industry partners. (Sponsors may plug their companies—logo on materials, brief intro, and swag—per host guidelines.) Fort Bend ISD Career Fair — Quick “Swing-By” Opportunity |
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Texas Garden Retailer Awards — Applications Now Open (Deadline Oct 5)
Recognize your team, elevate your brand, and put your best work in front of the statewide industry. The Texas Garden Retailer Awards (TGRA) are officially open—and the entry is quick and straightforward.
Why enter
How to enter (takes about 20–30 minutes)
Brochure: Texas Garden Retailer Awards 2025 Brochure
Quick tips from the judges’ perspective
Why enter
- Credibility with customers and partners
- Recognition for your staff’s work
- Visibility you can leverage all year (web, social, in-store)
How to enter (takes about 20–30 minutes)
- Take 5–10 photos of your store/displays
- Complete the short entry form
- Submit online by Sunday, Oct 5
Brochure: Texas Garden Retailer Awards 2025 Brochure
Quick tips from the judges’ perspective
- Shoot on a bright day; include wide shots + close-ups of your best displays
- If you’ve got fall décor up, include it—seasonal touches help tell your story
Help Us Represent TNLA: Volunteer, Sponsor & Swing-By Opportunities
TNLA is partnering with Texas programs to strengthen our talent pipeline and connect members with tomorrow’s workforce. We’re calling for volunteers to represent TNLA on-site and sponsors who’d like visibility with students, faculty, and industry partners. (Sponsors may plug their companies—logo on materials, brief intro, and swag—per host guidelines.)
Oct 8-10 2025
Texas Tech Industry, Research & Innovation Summit (IRIS) — Lubbock
Dates: Oct 8–10, 2025 • Venue: Texas Tech International Cultural Center
Why attend: Three focused days where industry meets academia—recruit talent, judge research, mentor student teams, and build partnerships.
What’s happening
How you can help
Bonus: Stay for the excitement--Homecoming vs. Kansas on Oct 11.
Questions? Email Jeremiah Armstrong at [email protected] with subject “IRIS – Volunteer/Sponsor” and note your availability and company name.
Why attend: Three focused days where industry meets academia—recruit talent, judge research, mentor student teams, and build partnerships.
What’s happening
- Oct 8 – Davis College Career Fair (10:00 AM–2:00 PM)
Find internship and full-time candidates. Breakfast & lunch provided. - Oct 9 – Research Showcase
• 8:00 AM–1:00 PM: View faculty/grad presentations + keynote luncheon with researchers
• 1:00–5:00 PM: Graduate student poster session (industry judges welcome)
• ~5:00 PM: Poster awards & reception - Oct 10 – Industry & Innovation Day
Bring a real business challenge, mentor student teams, and hear pitches. Winning teams receive scholarships and potential commercialization support. Breakfast & lunch provided.
How you can help
- Volunteers: Staff the TNLA presence (2–4 hr shift), judge posters (Oct 9), or mentor teams (Oct 10).
- Sponsors/Donors: Help underwrite facilities, meals, and student scholarships; receive recognition and the chance to showcase your company.
Bonus: Stay for the excitement--Homecoming vs. Kansas on Oct 11.
Questions? Email Jeremiah Armstrong at [email protected] with subject “IRIS – Volunteer/Sponsor” and note your availability and company name.
Oct 29, 2025
Texas A&M Horticultural Sciences Career Fair — College Station
Date/Time: Wed, Oct 29, 2025 • 10:00 AM–2:00 PM
Location: Horticulture & Forest Science Building, Texas A&M University
(Optional networking the evening before: Tue, Oct 28, 6:00–8:00 PM.)
Why attend: Meet motivated students across nursery, landscape, wine, produce, floriculture, and related sectors; promote your company and open roles.
How you can help
Location: Horticulture & Forest Science Building, Texas A&M University
(Optional networking the evening before: Tue, Oct 28, 6:00–8:00 PM.)
Why attend: Meet motivated students across nursery, landscape, wine, produce, floriculture, and related sectors; promote your company and open roles.
How you can help
- Volunteers: Represent TNLA, greet students, share industry pathways, and collect contact leads for member companies (2–4 hr shift).
- Sponsors: Support materials/outreach; receive logo placement on table signage/handouts and a brief booth intro (as permitted).
Author
Kim Cabrera, TNLA Marketing Manager
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