TNLA Chairman Adventures: Growing Together with Ruibal’s Plants of Texas

At the Texas Nursery & Landscape Association (TNLA), our mission is to elevate the business success of our members through advocacy, education, networking, and professionalism. For more than 80 years, TNLA has served as the trusted resource and unifying voice of the Texas Green Industry — empowering members to grow their businesses and strengthen their communities.
In celebration of Hispanic Heritage Month, TNLA is proud to spotlight one of our long-time members, Ruibal’s Plants of Texas, a family-owned Dallas nursery whose story embodies the values of leadership, inclusion, and community that define our industry.
TNLA Chairman Devin Guinn is continuing his mission to spotlight the diversity, leadership, and heart that make up our horticulture community.

For his second Chairman Member Spotlight, Devin visited Ruibal’s Plants of Texas in Dallas — a family-run business whose story blends hard work, inclusion, and generational growth.

Founded by Michael and Linda Ruibal, Ruibal’s began as a small color plant operation and has since grown to nearly 195 greenhouses, four Dallas retail nurseries, a wholesale farm, and even a new restaurant, Bucket & Rope (a name inspired by Michael’s grandson’s childhood nickname for Baby Doe’s restaurant).

But what makes Ruibal’s truly remarkable isn’t just their success — it’s their commitment to community and opportunity. For 34 years, the family has partnered with Notre Dame School of Dallas, providing students with disabilities hands-on work experience and helping them transition from school to meaningful employment. That partnership began thanks to Linda Ruibal, whose daughter attended Notre Dame and inspired the family to give back in a lasting way.

The Ruibals also run a unique farm system, where young teens (some as young as 12) work alongside their parents on weekends, loading cars for tips and learning responsibility. Many of these young workers stay through high school — and several return as full-time employees with their own clientele.

Now entering its third generation, the company is transitioning leadership from Michael and Linda to their son, Mark Ruibal. Mark shared how they’ve been evolving from a “family-tells-you-what-to-do” model to a more collaborative operation, where roles are delegated, and employees — many of whom have grown up within the company — are empowered to lead.

During the visit, Mark reflected on how TNLA has shaped his journey.
“TNLA helped me realize that so many of our peers are facing the same challenges we are. It’s a reminder that we’re not alone — and it’s important to pay attention to what others are doing and foster that collaboration. We might not always agree, but TNLA provides that platform for open conversation and growth.”

As a long-time TNLA member, Ruibal’s has found value in staying informed on water and legislative updates, while also investing in certification programs that have helped many of their employees become Certified Nurserymen — building credibility and expertise they can proudly share with customers.
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For Devin, this visit was a perfect example of what his Chairman theme represents: celebrating diversity in our community and uplifting women in horticulture. Through Linda’s leadership, the Ruibal family has built a legacy that grows far beyond plants — they’ve cultivated opportunity, compassion, and connection.

Watch the full spotlight interview here or click the image below: https://youtu.be/IvIiy3Dvf6U​